Premiership Rugby: Turnstile (agency) to work with commercial team "to value partnership offering"

Turnstile has been put in charge of valuing Premiership Rugby's "partnership offerings as part of a broader review of its commercial program," announced the British agency specialised in the valuation of sponsorship in sport and entertainment, on 25/01/2021. Turnstile will work with Premiership Rugby's commercial team.

"In addition to a valuation report, premised on quantifying the three key components of partnership value being benefits, exposure and intellectual property, Premiership Rugby will be using Turnstile's Dealmaker software. Dealmaker puts hundreds of data points and market benchmarks in the hands of commercial teams allowing them to quickly model the value of new deals and renewals," explained the agency that launched in February 2018 with Formula One Group as its main client and which has held the same function with World Rugby since an agreement on 26/07/2018.

"I have been watching the evolution of Turnstile closely since its launch and believe that their valuation approach is the best way of fully capturing the commercial proposition of Premiership Rugby. It is…