Mediametrie: Lionel Nerrant and Sahar Baghery named international research directors

At Mediametrie, Sahar Baghery will now lead the international TV formats division while Lionel Nerrant will lead the international audience research division, the company said on 04/06/2014.

Nerrant had worked at GfK Audimétrie, a ratings measurement agency in Belgium, since 1999. He was in charge of customer care and then of research. The audience division of EurodataTV Worldwide, which he now heads, handles ad hoc studies international audiences, sports studies, and relationships with international partners.

Baghery, with EurodataTV Worldwide since 2012, will be responsible for the division studying recent trends in television programming, children’s programming, thematic reports and PredicTV, the first tool for predicting the audience ratings for an upcoming international programme.

Nerrant and Baghery work under the direction of Alexander Callay, director of Eurodata TV Worldwide.

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