e-Think Sport/Digital: "Fans and their actions should not be minimised" (A. Dreyfus, Socios.com)
"We focus on fan globalisation: a fan doesn't just like one team, they like several teams and several sports. The fans and their actions should not be minimised: it is not only the fan who goes to the stadium and buys merchandise. A club only focuses on its fan base, which is solid, but we are convinced that it is actually 10 times bigger, and...