e-Think Sport/Digital: "Fans and their actions should not be minimised" (A. Dreyfus, Socios.com)

"We focus on fan globalisation: a fan doesn't just like one team, they like several teams and several sports. The fans and their actions should not be minimised: it is not only the fan who goes to the stadium and buys merchandise. A club only focuses on its fan base, which is solid, but we are convinced that it is actually 10 times bigger, and that it is currently under-monetised and under-committed. We have created a digital asset to which we attach services that have a certain rarity, and give users the opportunity to trade it. Within 3 to 5 years, the price of the token will become a reflection of the image of the fans towards the teams they support," said Alexandre Dreyfus, CEO of Socios.com, a blockchain cryptocurrency platform.

Alexandre Dreyfus, spoke alongside Baptiste Huriez, marketing director at FC Nantes (Ligue 1 Uber Eats) and Emmanuelle Roger, co-founder of Immersiv.io (a company specialised in augmented reality) during a round table entitled  "The reaction of clubs during national lockdowns to accelerate digital transformation" organised by News Tank Football on…