Red Card 2021: FC Barcelona, most popular European club on social media in China

FC Barcelona (LaLiga Santander) was the most popular European club on social media in China in 2020, according to the "Red Card 2021" report by the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the Internet, published on 28/01/2021. With 86 points, FC Barcelona is ahead of Real Madrid CF (LaLiga Santander, 81 points) and Chelsea FC (Premier League, 76 points), the clubs that comprised the same podium 12 months ago.

The club popularity rankings published in the Red Card 2021 (document available to download) were established by a jury of 12 people representing the sports industry in China. Data collected between 01/01 and 31/12/2020 relating to eight performance indicators made it possible to assess the appeal of Chinese fans (number of followers and engagement level on Weibo and Douyin/TikTok, e-commerce, app, etc.).

"We are immensely proud to receive this distinction for the second year running as the best online club in China and from such a leading consultancy as Mailman. This award confirms our leadership in a key market for Barça and…