e-Think Sport/OTT: “Sport in competition in terms of audience time with youth” (T.Boudard, Sportall)

"Sport is in competition in terms of audience time with youth. We have to offer a quality product, by offering many different sports, different formats adapted to young people, on a complete application that meets their expectations. To be up to the task, it is better to join forces to share costs, the promotional effort and offer a very...