e-Think Sport/OTT: “Sport in competition in terms of audience time with youth” (T.Boudard, Sportall)

"Sport is in competition in terms of audience time with youth. We have to offer a quality product, by offering many different sports, different formats adapted to young people, on a complete application that meets their expectations. To be up to the task, it is better to join forces to share costs, the promotional effort and offer a very high-end product. Otherwise young people will be lost in an offer that is a little too diffuse which will not be visible in the face of behemoths like Netflix," stated Thierry Boudard, chairman and CEO of the French OTT platform Sportall, during e-Think Sport on 28/01/2021.

Thierry Boudard spoke alongside Nathalie Ricard Deffontaine, director of communication and digital transformation within the French Tennis Federation and Gurvan Kervadec, general manager of the French National Volleyball League, in the session titled "OTT: how to do well in the face of the proliferation of sports platforms?" (see full video below), as part of the third morning of the annual event organized by News Tank Football, dedicated to the media.

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