Ligue 1 Uber Eats: Hua Ti Hui (betting), LOSC Lille's first regional partner for Asia (2020-2023)

Hua Ti Hui (HTH), an Asian sports betting operator, has become a regional partner of LOSC Lille (Ligue 1 Uber Eats) for Asia over the 2020-2023 cycle, announced the club on 30/01/2021.

After its first partnership with a South American company in 2019-20 (Midas Trend, cryptomonnaie, BRA), LOSC has now signed its first sponsorship agreement with an Asian brand. For the French market, Winamax has been LOSC Lille's official betting operator since 2018-19 (shorts sponsor until 2021-22).

"Hua Ti Hui (HTH) will be displayed alongside the Lille club through an international visibility programme, via the innovative LED Overlay (virtual advertising) system. This digital technology, which is still little used in French football, makes it possible to adapt the stadium's LED advertising display system to the audiences in the territories broadcasting the matches. Some of the club's major home games will thus see the HTH brand displayed on the LED signage at the Stade Pierre-Mauroy (50,083 capacity), exclusively for television viewers on the Asian continent. This technological breakthrough…