e-Think Sport/Twitch: Reaching a "young and connected audience" via longer formats (H. Philippe, OM)

"When we talk about a new platform, we always try to find where it fits in our digital strategy. At Olympique de Marseille (Ligue 1 Uber Eats), we try to talk to a young and connected audience: that's why we are on Twitch. Twitch for us is all about live, obviously, interaction and attention. The average completion is pretty high on the platform compared to what you can see elsewhere, with very short formats. We now on Twitch we can offer longer content and that's what we are trying to do now," said Hervé Philippe, chief marketing & media director at Olympique de Marseille, to News Tank Football on 28/01/2021.

Hervé Philippe spoke along with Farhan Ahmed, strategic partnerships director at Twitch, on Thursday 28/01/2021, during the final morning of e-Think Sport 2021 devoted to "media" in an discussion focusing on the partnership between the Amazon-owned platform and the Ligue 1 club, a reinforced agreement for the creation of new and original content, signed on 30/10/2020.

Olympique de Marseille launched its Twitch channel for the broadcast of two pre-season matches on the video…