e-Think Sport/Twitch: Reaching a "young and connected audience" via longer formats (H. Philippe, OM)
"When we talk about a new platform, we always try to find where it fits in our digital strategy. At Olympique de Marseille (Ligue 1 Uber Eats), we try to talk to a young and connected audience: that's why we are on Twitch. Twitch for us is all about live, obviously, interaction and attention. The average completion is pretty high on the...