FC Barcelona: Shiseido (cosmetics, JPN) regional partner in Japan, China, Italy and Spain until 2022

Shiseido Men, from the Japanese cosmetics and luxury goods company Shiseido Company Ltd, has become a regional partner of FC Barcelona (LaLiga Santander) as part of "a two-year agreement through to December 2022 in four key markets Japan, China, Italy and Spain," announced the club on 05/02/2021.

As part of the agreement Shiseido will become the club's "official men's skincare and makeup partner" and FC Barcelona player Sergi Roberto will become the an ambassador of the Japanese brand, explained the Catalan club.

"Both Barça and Shiseido Men will be working to co-produce content based on the first team players' lifestyles. The partnership will focus heavily on the creation of digital formats and content to be published on the club's social media channels, as well as its accounts in China, including Weibo. The Japanese company will also be able to use the players' images to create marketing material and campaigns, among other benefits," continued FC Barcelona.

"Through this partnership, which has been managed through the FC Barcelona office in Hong Kong, Barça has continued to…