FIFA sees 39% increase in marketing revenues from 2010 to 2014 World Cups

FIFA (Fédération Internationale de Football Association) is expecting to exceed €300m in marketing revenues for 2014. The different partnerships for the 2011-2014 period will exceed €1.1bn in commercial revenue, a 39% increase compared to 2007-2010, which generated €791m.

The six major FIFA partners' contracts increased by 61% from 2007-2010 to 2011-2014. The partners were paying an average of €21.8m per year in 2014 versus €13.5m for the previous period.

The contracts for each of the eight sponsors of the World Cup are estimated at €12m per year for 2011-2014. They were €6.6m for the 2007-2010 period, an increase of 81%.

The six "national supporters" (sponsors from the host country), paid an average of €5.5m per year for four years from 2011 to 2014, versus €900,000 for the 2007-2010 period, a fivefold increase.

FIFA marketing revenue over time