FIFA sees 39% increase in marketing revenues from 2010 to 2014 World Cups
FIFA (Fédération Internationale de Football Association) is expecting to exceed €300m in marketing revenues for 2014. The different partnerships for the 2011-2014 period will exceed €1.1bn in commercial revenue, a 39% increase compared to 2007-2010, which generated €791m.
The six major FIFA partners' contracts increased by 61% from 2007-2010 to...
