AC Milan: launch of "The Studios: Milan Media House" to centralise content creation

AC Milan (Serie A TIM) has launched "The Studios: Milan Media House", its "new innovative, self-owned media hub, which centralizes the creation, production and distribution of all of the club's audiovisual content" and aims to "make the club a leader in international sport-entertainment," announced the Italian club, on 08/02/2021.

"In the context of an evolving sports industry - which is shifting more and more towards the entertaining sector - the creation of the new state-of-the-art Studios is the culmination of a two-year digitalization process undertaken by the club since the arrival of the new ownership (the American investment fund Elliott Management) in 2018. It also kicks off a new era of opportunities by opening new business venues for the Rossoneri in an increasingly competitive sector," added AC Milan.

"The Studios are located on the first floor of Casa Milan - AC Milan's headquarters in Milan - an over 1,000 sqm area designed to be an innovative space for the production, creation and development of engaging content, utilizing 100% IP based technology. The new concept…