The American brand Nike is the market leader in sportswear, with a 2013 turnover of €18.7bn (17% market share), versus €14.49bn for Adidas (12%) . Nevertheless, the German brand is first in football with €1.77bn in turnover in 2013. Nike ranks second at €1.4bn.
"The football market has been in trouble in France since the beginning of 2014, with...
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