Ligue 1 Uber Eats: ALL (Accor) win a Paris Saint-Germain 4^th shirt via an online treasure hunt

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched "The ALL Journey", a competition in the form of a digital treasure hunt that will enable participants to win stays in Accor group hotels as well as the Parisian club's 2020-21 4^th shirt (a total of 32 to be won), announced the hotel group on 09/02/2021.

For the occasion, ALL launched a dedicated website thealljourney.accor.com. This operation mixes physical rewards and social network interactions as participants in the competition must search for clues on the various Instagram accounts of ALL member hotel brands (Fairmont, Sofitel, Pullman, Novotel, Tribe, Ibis etc.).

"64 hours, 32 chances to win a new PSG jersey and 17 getaways in a hotel of the ALL Group. Each clue will take you on a journey through the Instagram account of a brand in the ALL loyalty programme. You have two hours to find the post related to the clue and comment #theALLjourney in the post's comments," expalined ALL, whose contest offers the chance to win a reward…