LaLiga Santander: JBO (betting), regional partner of Real Betis Balompié in Asia until 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has replaced the RB88 brand belonging to the same group as the regional partner of Real Betis Balompié (LaLiga Santander) for the Asian market from 2020-21 "for the remainder of the existing multi-year deal" i.e. until the end of 2021-22, announced the club on 10/02/2021.

The Vietnamese group, which had been in partnership with Real Betis under its RB88 brand since 23/08/2019 and initially until 30/06/2022, has therefore decided to highlight JBO, another brand in its portfolio.

JBO has the status of regional partner, the fourth level in the sponsorship hierarchy of the Sevillian club. In terms of regional sponsorship, Real Betis also has a partnership with VDCasino, a Turkish sports betting and gambling operator. Most notably, the club has the British betting operator Betway as its main shirt sponsor and global partner (€2.3m/season). This partnership will no longer be effective in the Spanish market from the 2021-22 season (see below).

• JBO has also been a partner of Bologna FC 1909 Activity: Italian professional…