Marketing: Deliveroo delivery staff equipped with jackets and isothermal bags in the colours of PSG

Deliveroo, a British meal delivery service, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new PSG-branded equipment for delivery staff who are football fans in the Ile-de-France region, announced the group on 12/02/2021. The limited edition co-branded PSG x Deliveroo equipment (5,000 pieces), which includes a new jacket and an isothermal bag, is being offered free of charge to all delivery staff in the Ile-de-France region.

"The strong message of the "On porte Paris, Paris nous porte" ("We carry Paris, Paris carries us") campaign refers to the strong link that the capital has with the delivery staff who travel around the city daily during the day, and even at night, to bring meals and extra shopping to its inhabitants," explained Deliveroo, a premium partner of Paris Saint-Germain (2^nd level) for the 2019-2022 cycle.

"The launch will be accompanied by an advertising campaign devised by the agency Marcel in print and online media as well as on social networks. For this campaign, Deliveroo has invited its delivery partners to proudly…