Manchester City FC: installation of two-tier "Supersized LED" advertising technology

Manchester City FC (Premier League) is equipping the Etihad Stadium (55,097 capacity) with a new two-tier LED signage system supplied by its new regional partner Unilumin, a Chinese company specialised in LED display solutions, according to British media on 12/02/2021.

The new system, known as "Supersized LED", will have two levels of display and will be deployed around the perimeter of the pitch at the Etihad Stadium. The installation has already began and it will be operational by the end of the 2020-21 season. According to the agency Nielsen Sports, the new system will offer the most commercially valuable pitch-side advertising in the Premier League. The "Supersized LED" system will offer the club's partners twice as much visibility as a traditional LED systems (see below).

"Premium pitch-side media remains one of football's most valued marketing assets. Our bespoke 'Supersized LED' system will provide an exciting new platform to engage with our fans, as well as drive ever greater value for our partners through the highest impact pitch-side brand moments in the Premier League,…