e-Think Sport 2021: clubs, leagues, media, and marketing the 4 themes of a 100% digital event

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021.

The 2017 and 2018 editions of this conference event, originally called "Think Football", had taken place in the premises of the University of Paris Dauphine (Paris, FRA), then those of 2019 and 2020 on the campus of INSEEC University (Paris, FRA), but the Covid-19 pandemic has forced us to build a 100% digital 2021 edition.

In tribute to Gérard Houllier, Ambassador of "Think Football" in 2017 and 2018 and who died on 14/12/2020, and one for whom he was both advisor and friend, Jean-Michel Aulas, president of Olympique Lyonnais (Ligue 1 Uber Eats) accepted this role in 2021.

As such, it was Aulas who opened the event: "With this pandemic, we know that for sport in general, nothing will be the same. We have to rethink the organization, the preparation… And we will also have to rethink the social bond that has been broken with all those who…