Manchester City FC: 4^th edition of the "#SameGoals" initiative to promote women's football

Manchester City FC (Premier League) has launched the fourth edition of its "#SameGoals" initiative, a campaign to promote women's football through social network videos featuring girls and women playing football, announced the club on 12/02/2021. Launched in 2018, the operation has had more than 4,000 participants so far.

"Aiming to inspire the next generation of female footballers, #SameGoals pledges to deliver a special limited-edition football provided by Puma (Manchester City's equipment supplier) to every girl who shares a video showing them scoring - or saving - a goal to grow her passion and help her focus on achieving her dreams. To receive their free ball, girls need to post a video on Twitter, Instagram or TikTok using #SameGoals," explained the English club.

"In addition to the social media movement at the event's core, previous years have seen City host coaching clinics with players in their hometowns, hold football festivals and grassroots tournaments at the City Football Academy and lead matchday activations promoting the initiative. As part of the 2021 campaign and…