LaLiga: launch of "LaLiga Exhibition", an entertainment space exportable around the world

LaLiga will launch, during the second half of 2021, the concept "LaLiga Exhibition", a flexible entertainment space "to make LaLiga and its clubs known more closely to football fans", announced the Spanish League on 11/02/2021. The implementation of the concept will begin in Latin America, with locations already determined in Mexico, Chile, Brazil, Colombia and Peru, "ahead of other regions in the world".

"Within LaLiga Exhibition, fans will have two distinct areas: a free access area, with no set time, where they can enjoy different games and a catering area; and a closed area, with a set schedule," said LaLiga.

"Technology will be one of the driving forces behind LaLiga Exhibition, offering digital and audio content to visitors. In addition, a concept of absolute flexibility has been developed to allow each LaLiga Exhibition space to be adapted and modulated from 150m2 to 1,500m2," specified the Spanish League.

• "LaLiga Exhibition's business model will be based on a licensing model in different regions of the world. LaLiga is already working with different investors to acquire…