Liga: Chinese electronics retailer Suning partners with FC Barcelona

The Chinese electronics retailer Suning has partnered with FC Barcelona (Liga BBVA) until 2015-16, the club announced on 11/06/2014. The retail chain has an option to extend the contract for one year.

The company may use the image rights of FC Barcelona for its various campaigns on Chinese territory. A section of Suning's website will be dedicated to the club. It will have exclusive content for Chinese fans, who will also be able to buy branded products through this section of the site.

Suning is the first Chinese sponsor for FC Barcelona. This contract is line line with the club's strategy in the country: FC Barcelona announced that they have over 1m subscribers (1,171,170) on the Chinese social network Sina Weibo on 12/06/2014. They also celebrated the Chinese New Year during the game against Valencia CF (2-3, 22^nd matchday of Liga) on 01/02/2014; Barça celebrated the year of the Horse by displaying a message in Mandarin on the sleeves of their shirts.

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