Premier League: Hublot launches co-branded smartwatch that sends notifications to fans

Hublot, Swiss watchmaker, activated its partnership with the Premier League by launching a connected watch in the colours of the English first division, announced the group on 16/02/2021. Hublot has been the official timekeeper of the Premier League since 09/09/2020.

The "Big Bang E Premier League", a new evolution of Hublot's "Big Bang" connected watch, includes "a dedicated app, a new dial and a strap in the iconic Premier League colour, purple." This watch will be available in a limited edition (200 pieces). For the occasion, Alan Shearer and José Mourinho, ambassadors of the brand, posed with the Hublot watch.

"The app sends the user animated notifications to inform them of the kick-off of Premier League matches (15 minutes before the start of the match), goals, penalties, substitutions, yellow cards and the dial can also be configured to display the time in digital or analog mode," explained the watchmaker.

• "Hublot will equip the referees of the Premier League with a special version of the smartwatch which will not be marketed.

• Cast in an ultralight composite, this…