adidas, which acquired Reebok in 2006 for €3.1bn, will sell the brand (valued at €803m)
"As part of the development of its new five-year strategy, adidas has concluded its assessment of strategic alternatives for Reebok. As a result of this review, the company has now decided to begin a formal process aimed at divesting Reebok," announced the German group on 16/02/2021.
adidas had bought the Reebok brand (of American origin) for...