Club Atlético de Madrid: final delivery of the club museum by a Mediapro subsidiary

The museum of Club Atlético de Madrid (LaLiga Santander), designated under the name "Territorio Atleti" and installed within the Wanda Metropolitano (67,703 seats), has been completely delivered by Mediapro Exhibitions, announced the specialized subsidiary of the audiovisual group Mediapro on 16/02/2021.

"This new 1,400m2 space located within the Wanda Metropolitano goes beyond the concept of a museum, while offering many innovative experiences. The project combines immersive, recreational and interactive areas with augmented reality to transmit all the culture of the club," specified Mediapro Exhibitions.

Part of the "Territorio Atleti" had already been opened to the public in August 2020, but the Covid-19 pandemic slowed the end of the works, which lasted for a total of 17 months. Among the main activities of the museum, there is in particular "Desafio Pro", which allows visitors to compare their performances in several areas (concentration, jumping, reflexes and agility) with those of professional footballers from Atlético.

• Before "Territorio Atleti", Mediapro Exhibitions had…