Australian Open: Tag Heuer, Nike... Naomi Osaka's partners celebrate her 4^th major title

The Japanese tennis player Naomi Osaka won the 2021 Australian Open against American Jennifer Brady (6-4, 6-3) on 20/02/2021. This is her fourth Grand Slam title and her second victory in Australia after a first in 2019.

Naomi Osaka's partners celebrated the victory via Twitter and Instagram (see below). Among them, Tag Heuer (watchmaker), for whom Naomi Osaka became an ambassador on 19/01/2021. She had announced a few days earlier, on 11/01/2021, an agreement with the luxury brand Louis Vuitton, who like Tag Heuer, also belongs to the LVMH group. Naomi Osaka is also under contract with the equipment manufacturer Nike, Nissan (car manufacturer), Shisheido (cosmetics) and Mastercard (payment solutions), all agreements negotiated via the media and marketing rights agency IMG which manages her interests.

The Japanese tennis player is the world's second sportswoman in terms of annual sponsorship earnings ($27.1m in 2021, €22.3m), behind American Serena Williams ($32.2m, €26.5m), whom she beat in the semi-finals of the Australian Open, according to GlobalData, a British analysis and…