Brazil 2014: "We want to increase brand awareness by 10 percentage points" (Thierry Bouretz, Kia)

"At present, our brand awareness is at 24% in France. We went up 10 percentage points during Euro 2012. We want to have at least the same results this year from the Brazilian World Cup," said Thierry Bouretz, marketing and communications director of Kia Motors France, speaking to News Tank on 06/06/2014.

The French subsidiary of the Korean...