Equipment manufacturers: Erreà launches communication campaign highlighting its antibacterial fabric

Erreà has launching a communication campaign that highlights its new Ti-energy 3.0 fabric "with antiviral and antibacterial properties," announced the Italian equipment manufacturer on 22/02/2021.

"A protective bubble that shields and safeguards athletes and sportsmen in all fields. This is the key visual conceived for the campaign to launch the new Ti-energy fabric 3.0 with antiviral and antibacterial properties designed and developed by Erreà sport's research and development department. The slogan accompanying the graphics, 'Ti-energy. Born to protect' simply and effectively conveys the properties of the new fabric," explained the brand.

"Tests performed in accordance with ISO 18184 (determination of antiviral activity of textile products against viruses) using the SARS-CoV-2 virus, have proved that in the laboratory, TI-energy 3.0 can reduce the viral load by 99.85% compared to a standard polyester fabric six hours after coming into contact with the virus," added Erreà. This fabric has been used by Parma Calcio 1913 (Serie A TIM) players since the end of the 2019-20 season.