Sponsorship: support programme for French amateur football signed by Puma, Vbet and SportEasy

SportEasy, a management application dedicated to amateur sports clubs, has teamed up with the German equipment manufacturer Puma and Vbet, a brand of British online sports betting operator Vivaro Limited, to launch "Pariez sur le futur du foot" ("Bet on the future of football"), a sponsorship programme for amateur football clubs in France, on 22/02/2021.

"This sponsorship programme is based on both physical and digital resources, to enable clubs to structure themselves better. The objective is simple: to support the football clubs with the financing of a package of 14 Puma shirts and 14 Puma shorts for their senior teams, for which Vbet will be the main sponsor. The selected clubs will also benefit from a subscription to the SportEasy application in order to assist them in their sports and administrative management," explained the platform.

"In total, the sponsorship plan will enable the distribution of 1,400 Puma kits and will benefit 20,000 future SportEasy users," said SportEasy.

"Professional football, for which we offer online betting, could not exist without its base: amateur…