Puma: a turnover of €5.234bn (-4.9%) and net profit of €78.9m (-69.9%) in 2020

Puma has posted a turnover of €5.234bn for the financial year 2020 (closed on 31/12/2020) which was affected by the Covid-19 pandemic, announced the German group on 24/02/2021. These results are down compared to 2019 (-4.9%), in contrast to the increase in turnover recorded between 2019 and 2018 (+18.4%).

"Overall, sales in the financial year 2020 decreased by 1.4%," said Puma. Operating profit (EBIT) for 2020 was €209.2m versus €440.2m the previous year, a decrease of 52.5%. Net profit fell by 69.9% from €262.4m in 2019 to €78.9m in 2020. 

Puma posted a decline in turnover across all regions. The "Americas" region was the most affected, with an 8.7% decrease in turnover (€1.77bn in total), ahead of Asia-Pacific (€1.47bn, down 5.2% versus 2019). The EMEA remains Puma's top revenue generating region with €1.98bn, down 0.9% from 2019. The EMEA is the only region to have experienced an increase in Puma sales in 2020 (+1.5%).

Only the "accessories" category saw an increase in turnover, from €881.1m to €892.7m (+1.3%). Turnover from the "footwear" category fell by 7.2% (€2.36bn in total)…