Coupe de France: Intermarché launches a virtual ticket office to support amateur clubs

Intermarché is activating its partnership with the FFF and the Coupe de France via the creation of a virtual ticket office for amateur clubs who host a professional team during the Round of 16 of the 2020-21 Coupe de France (from 05 to 07/03/2021, see below), indicated the French retail group on 26/02/2021. The brand is working with the Aono agency to set up this device.

"The entire amount collected through the purchase of virtual tickets (5 euros each) will be donated to the clubs who wished to participate in the operation by our partner HelloAsso. A contest with a draw will complete this operation with prizes to be won for the general public (see below). In parallel, a large-scale advertising campaign will be deployed nationwide to raise public awareness of this operation," explains Intermarché, who, from the 5^th Round to the 8^th Round of the Coupe de France, supported four amateur clubs via the "Intermarché Dream Match" system (see below).

"Since the start of this health crisis, Intermarché has been mobilizing alongside various economic players: French agricultural producers…