Ligue 1 Uber Eats: New Balance extends as equipment supplier of LOSC Lille

New Balance has extended as the official equipment supplier of LOSC Lille (Ligue 1 Uber Eats) as part of a "new long-term commitment," announced the French club on 02/03/2021.

New Balance will continue to benefit from the status of major partner, the first level in the club's sponsorship hierarchy. The American brand succeeded Nike for the 2016-2021 period, with an optional additional season (2021-22), after an agreement on 22/06/2016. The agreement was worth €1.6m per season.

"This new partnership will see New Balance design and produce all the match and training kits for all LOSC teams, from the pros to training, including women's teams, as well as an extended range of seasonal lifestyle products and new footwear collections," explained the Lille club. Since 2018, the American equipment manufacturer has also been supplying the kits for LOSC Lille's esports section.

• New Balance Sector: Sports equipment supplier Founded: 1906 Brands: New Balance, Warrior, PF-Flyers, Dunham, Cobb Hill, Brine, Aravon Shareholding: owned by NBAS, Inc. CEO: Joe Preston Turnover (2025)… also…