Serie A: Dacia extends shirt sponsorship with Udinese until 2019-20

The Romanian automaker Dacia, which has been owned by the French group Renault since 2000, extended its shirt sponsorship deal on 16/06/2014 with Udinese (Serie A) until 2019-20.

Dacia, which has been under contract with Udinese since the 2009-10 season, will be visible on the club's shirts in Serie A and Coppa Italia matches, as well as the display advertising in Friuli stadium (capacity 30,600) and in other club communications.

"It makes us proud to be sponsored by such a prestigious brand that is appreciated for its communication dynamism, is never dull and has a strong emotional impact," said Franco Soldati, president of Udinese on 16/06/2014. "These characteristics go well with our club’s spirit; we are always on the lookout for innovation and new ideas."

Dacia has contributed €1.4m to be the main sponsor of the 2013-14 season at Udinese. The amount for the 2014-2020 period has not been disclosed. The automaker is also an official sponsor of Serie B (second Italian division) from 2013-14 until the end of the 2016-17 season.

• On 12/09/2013, Dacia launched a competition to…