Belgian Pro League: free then paid broadcast in 16 countries on OneFootball, MyCujoo and LiveNow

The OneFootball, MyCujoo and LiveNow platforms have signed an agreement for the broadcasting of the Jupiler Pro League in 16 European countries (France, Germany, Spain, Italy, United Kingdom, Austria, Switzerland, Czech Republic, Slovakia, Hungary, Poland, Norway, Sweden, Finland, Denmark and Ireland), announced the Belgian football league on 04/03/2021.

The matches will be accessible free of charge and then in pay-per-view from the playoffs. This agreement, concluded by the Spanish agency Mediapro, is underpinned by the network of the British audiovisual group Eleven and its parent company Aser Ventures:

- MyCujoo (sports streaming platform) was acquired by the Eleven group in November 2020.
- LiveNow (multi-content streaming platform) was launched by Aser Ventures in summer 2020.
- OneFootball (football content platform) collaborated with Eleven Sports Belgium in 2019-20, to offer fans pay-per-view access to Eleven's European football rights (Bundesliga, LaLiga Santander, Serie A TIM).

• Mediapro Sector: audiovisual (content, production, post-production, rights management…