Premier League: PruHealth and PruProtect partner with Manchester City, Arsenal and Liverpool

PruHealth (health insurance) and PruProtect (life insurance) -- joint ventures between the South African medical group Discovery and the British insurance company Prudential PLC -- announced on 17/06/2014 that they have officially partnered with three Premier League clubs: Arsenal, Manchester City and Liverpool. The contracts are for three years (until the end of the 2016-17 season).

These partnerships give PruHealth and PruProtect exclusive rights in the health, life insurance and social welfare sectors to the use the images of the three clubs and their players in their advertising. PruHealth and PruProtect will be visible on stadium display advertising, medical teams' uniforms and in the three clubs' communications.

PruHealth will be able to promote its Vitality programme, which rewards people for leading a healthy lifestyle. Fans who are members will be able to win autographed shirts, tickets to matches, private tours of the stadium and sessions at the training camps.

"We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with…