Ligue 1 Uber Eats: Cupra (cars), sleeve sponsor of FC Girondins de Bordeaux for 2020-2022

Cupra, a Spanish car manufacturer and former sports car branch of Seat (Volkswagen group), has become the sleeve sponsor and official vehicle of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for the end of the 2020-21 season and the whole of the financial year 2021-22, announced the French club on 09/03/2020. The partnership was signed with the Cupra brand and its local distributor Cupra Bordeaux (Crystal Automobiles Seat/Cupra dealership).

The car manufacturer has the status of official partner, the second level in the sponsorship hierarchy of FC Girondins de Bordeaux. "Cupra is the exclusive official partner of FC Barcelona (LaLiga Santander). Following the example of this global alliance, the distributor Cupra Bordeaux is committed alongside FC Girondins de Bordeaux in the context of its launch in France," said the club.

"This partnership will be accompanied by a 360° visibility plan for the brand, including promotional and event operations aimed at fans as well as a tailor-made digital system. The distributor will supply the club's fleet of Cupra Formentor and Leon vehicles,…