Serie A TIM: Riello (heating), regional partner of Inter Milan in China from 2020-21

Riello, an Italian company specialised in heaters and burners, has become a regional partner of FC Inter Milan (Serie A TIM) for mainland China from 2020-21, announced the club on 09/03/2021.

Riello has from the status of regional partner, the fifth level in Inter Milan's sponsorship hierarchy. The company will notably have stadium visibility in China thanks to superimposed advertising on signage during home games at the San Siro (78,328 capacity), via the use of Digital Overlay technology which targets TV audiences by regions around the world, in order to enable the messages displayed on advertising panels to be adapted to the broadcasters' audience.

"The two brands, which will provide a service for consumers and fans in China that extends beyond the pitch, organised a special event to announce the beginning of this partnership. Nerazzurri legend Julio Cesar (BRA) attended the press conference, at wish this collaboration was announced and sent his best wishes to all those present via video-message," said the club.

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