Premier League: Infront extends free-to-air TV rights in sub-Saharan Africa (2022-2025)

The French subsidiary of the Swiss media rights and marketing agency Infront has extended its contract with the Premier League for the marketing of the English league's free-to-air broadcasting rights in sub-Saharan Africa over the 2022-2025 cycle, on 09/03/2021. Infront is already marketing these rights over the current cycle (2019-2022).

"The project will continue to be managed by Infront's fully established Africa division based in Paris and comes after it announced in September (2020) its broadest-ever coverage on free-to-air television for the Premier League in the region, with a 30% increase in broadcasters," said the Premier League.

"From September more than 25 broadcasters across over 20 territories have been showing one match a week on free-to-air television, expanding the footprint of the Premier League on the continent even further, including new agreements in places such as Benin, Botswana, Cameroon and Zambia," added the English league.

Premier League: Supersport extended its broadcasting rights in sub-Saharan Africa (2022-2025) on 10/11/2020

• Supersport International…