adidas: new growth strategy aims to increase sales by 8-10% per year until 2025

adidas has presented "Own the Game" a new strategy for the growth of the brand. "With its new strategy, the company aims to increase sales by an average of between 8% and 10% per annum on a currency-neutral basis over the four-year period between 2021 and 2025," announced the German sports equipment manufacturer at a "virtual investor and media day" on 10/03/2021. The brand also presented its financial results the same day (see below).

"'Own the Game' is a growth and investment strategy, which will lead adidas into a successful future. Our strategy is deeply rooted in sport, puts the consumer at the heart of everything we do and is brought to life by our people. Our strategic focus is on increasing credibility of the adidas brand, elevating the experience for our consumers and pushing the boundaries in sustainability," said Kasper Rorsted, CEO of adidas.

"From a market perspective, the company will focus on Greater China, EMEA and North America. Overall, these three strategic markets are expected to account for around 90% of sales growth until 2025," said the German group.

"As…