Bundesliga: 50 million views and 4 million likes on TikTok account launched on 27/01/2021
"It is our overarching aim to be in touch with those interested in football and fans of all age groups. On TikTok, we primarily meet younger target groups who, as 'video-centrics', expect a contemporary digital presence from the Bundesliga. Following the launch (27/01/2021), we are happy in the light of more than 50 million video views and over...