Belgium: League chooses Sports Alliance for clubs to better communicate with their fans

Jupiler Pro League (the Belgian professional football league) has made a three-year agreement with Sports Alliance, a Dutch agency that specialises in fan marketing. The agreement will help the 16 top-level clubs to target and personalise their communications with their supporters, the Belgian league announced on 17/06/2014.

Sports Alliance will provide clubs with its new Supporter Marketing Platform to collect and analyse data collected from ticketing, their websites and online shops.

"We chose Sports Alliance because they are marketing-oriented and are engineers. Introduction of a policy of supporter marketing into Pro League clubs requires more than the introduction of a system. Sports Alliance goes beyond traditional systems providers; they provide active support to achieve their marketing objectives," said Ludwig Sneyers, CEO of the Jupiler Pro League, on 17/06/2014.

• "We are confident that our platform, combined with active marketing support, can help Pro League clubs to improve their relationships with fans of the clubs and league through targeted and personalised…