Serie A TIM: Peter Morgan appointed as AC Milan's marketing and CRM director

Peter Morgan has been appointed as marketing and CRM director at AC Milan (Serie A TIM), announced the Italian club on 15/03/2021.

"A passionate football fan, Peter joins AC Milan with 17 years' experience delivering measurable marketing campaigns for leading global brands including Microsoft, Amazon, and Universal Music Group. Born in the UK, he earned a degree in economics from Loughborough University (ENG) before co-founding the record label Lost My Dog, gaining hands-on experience activating a global audience of music fans through emerging digital channels," said AC Milan.

"Peter was previously vice-president, demand at global marketing agency Metia. Peter joined Metia in 2006 and built a track record of audience engagement through omnichannel marketing. He utilises marketing technology and data analytics to optimise fan activation and revenue generation," added the Milan club.

"I am delighted to welcome Peter to the club in this newly created role that reflects the ambition we have as a club and the strategic importance we see in this area moving forwards. Peter's…