Champions League: head-to-head Real Madrid CF - Atalanta BC (Round of 16 second leg, 16/03/2021)

With nearly 271 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 16/03/2021), Real Madrid CF (LaLiga Santander) has 193 times as many Atalanta BC (Serie A TIM), which totals just 1.4 million, as the two teams prepare to face each other in the second leg (1-0 victory for the Spaniards in the first leg) of their 2020-21 Champions League Round of 16 match behind closed doors at the Estadio Alfredo-Di-Stéfano in Madrid (ESP), on Tuesday 16/03/2021 (kick-off at 21:00 CET).

The Spanish club are ranked second in the Football Money League 2021 with a turnover of €691.8m (excluding transfers) generated in 2019-20. Atalanta, whose turnover for the financial year 2020 (the club publishes its annual accounts for the financial year based on the calendar year) has not yet been communicated (2019 turnover: €139.9m), is absent from this ranking.

With a brand valuation of €1.419bn, Real Madrid are ranked first place in the "Football Annual 2020" ranking established by the American company Brand Finance, a specialist in the economic valuation of brands, a ranking in…