LaLiga: "Watch Parties" for LaLiga Santander matches and fans around the world

LaLiga will roll out "Watch Parties", a digital experience that allows fans around the world to be brought together on a virtual platform to watch a LaLiga Santander match in the presence of a LaLiga ambassador, announced the Spanish league on 17/03/2021.

"While current health restrictions prevent large groups from watching sports together, LaLiga is managing to bring people around the world together to enjoy Spanish football matches. (...) For several years, LaLiga has held global watch parties in locations that have attracted thousands of spectators. While most of these events have not been able to take place in the past year, LaLiga has created digital VIP matchday experiences that bring fans, stars and sponsors closer together without the need to step outside the front door," said LaLiga.

"The fans can watch a live stream of the match within the digital platform and can simultaneously interact with the Ambassador as well as other spectators. They can also enter competitions and participate in polls, quizzes and other interactions. Early events have been an overwhelming success…