ExclusiveSAP: "If a decision maker sees how our software is used in sports, it can benefit them" (L. Lamade)

News Tank Football - Paris - Interview #211930 - Published on 23/03/21 at 16:04
©  Ingo Cordes / SAP
Lars Lamade - ©  Ingo Cordes / SAP

"If a decision maker sees how our software is used in sports, they can find the benefits for their own organisation. For instance, if SAP can track players on the football pitch or boats, it could track a customer in a…

©  Ingo Cordes / SAP
Lars Lamade - ©  Ingo Cordes / SAP

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