Valencia CF: a new augmented reality logo to mark the club's 102^nd anniversary

Valencia CF (LaLiga Santander) has unveiled a new augmented reality logo to mark its 102^nd anniversary on 18/03/2021.

"The commitment to augmented reality is the continuation of the project that Valencia CF started several months ago through their signing of an agreement with Imagine AR, a leading North American company in the field of augmented reality and which today is part of the VCF Innovation Hub (see below). Through this collaboration, Valencia CF became the first LaLiga club to incorporate augmented reality into interaction with fans and sponsorship activation," said the Spanish club.

"The implementation of augmented reality increases possibilities of generating content and will offer great experiences for Valencianistas (Valencia CF fans). Through the official VCF app, access the augmented reality section and you will be able to see the 102 anniversary logo and include it in your photos," added Valencia CF.

Valencia CF: "VCF Innovation Hub" launched in September 2020 to help start-ups in the region