West Bromwich Albion FC: Ideal Heating extends as main shirt sponsor (2021-2024)

Ideal Heating, the UK heating company owned by Groupe Atlantic, has extended as the main shirt sponsor of West Bromwich Albion FC (Premier League) for a further three seasons (2021-2024), announced the club on 22/03/2021.

"The UK's largest heating firm became Baggies sponsors in 2018 and the new deal, which runs to the conclusion of the 2023-24 season, will see the partnership extend to a sixth campaign - making it one of the longest commercial relationships in the club's history," said West Bromwich Albion.

The group changed its name in 2020 from Ideal Boilers to Ideal Heating. To highlight its new environmental division, Ideal Heating will feature a new green 'I' in its logo on West Brom shirts.

"Our legendary Boilerman character was born at The Hawthorns three years ago, and is now centre stage in all of our TV ads" (S. Edwards, Ideal Heating)