RFEF: new logo and new visual identity for the Spanish Football Federation

The Royal Spanish Football Federation has unveiled its new logo and visual identity at an event held at the RFEF headquarters on 23/03/2021.

"The development of a new visual identity is one of the milestones of the RFEF's strategic plan for the 2022-2024 period and will allow us to have an image that is closer, transparent, passionate and connected with society," said the Real Federacion Espanola de Futbol.

In addition to the new, very clean logo, which includes simply the initials of the RFEF within a circle, the new visual identity also includes specific crests for the Spanish men's and women's teams.

RFEF: video presentation of the new visual identity

"Our brand had to move forward, with elegance and simplicity, but with power" (L. Rubiales, RFEF)

• "It is important that we know the reason for this change.

• It is one of the steps in our strategic plan in which so many parts of our Federation have participated.

• Our brand had to move forward, with elegance and simplicity, but with…