USA: CBS acquires Serie A and Coppa Italia TV rights (2021-2024 cycle) for $75m/year (+30%)

The American audiovisual group ViacomCBS has acquired the broadcasting rights to the Serie A TIM and the Coppa Italia, in the United States, over the 2021-2024 cycle, for a sum of $75m (€64m) per year, according to the American agency Associated Press on 23/03/2021.

"In a strategic area like the U.S. we have increased by more than 30% the value of our rights with a top partner in CBS," said Luigi De Siervo, CEO of the Lega Serie A, to The Associated Press. The broadcasting rights for the 2018-2021 cycle are held by ESPN, which had acquired them from the British agency IMG.

CBS has been broadcasting the Champions League in the United States since the end of the 2019-20 season and until 2023-24.

According to Luigi De Siervo, the fact that five of the Serie A TIM clubs - AC Milan, AS Roma, ACF Fiorentina, Parma Calcio 1913 and Bologna FC 1909 - are under North American ownership, "played a role" in securing a more valuable contract in the United States. The deal with CBS is the start of plans to introduce "investments and editorial content to support the constant growth of Serie A in…