Exclusive"Digital world will never be able to replace reality and real experiences" (C. Cramer, B. Dortmund)

"The current (Covid-19) situation must be of finite extent, even though this end appears not yet foreseeable. It is a painful process, for the fans just as much as for us as a club. To cope with it and to keep in exchange, the digital world certainly helps in some ways. But there's no doubt that the digital world will never be able to replace reality and real experiences," said Carsten Cramer, managing director of Borussia Dortmund (Bundesliga), to News Tank Football on 29/03/2021.

The Dortmund leader, now extended in his role at the club until 30/06/2025 (see below), spoke about the ongoing effects of the Covid-19 health situation on professional football clubs, from missing fans in the Signal Iduna Park to evolving relationships with commercial partners.

"For quite some time already I got the strong feeling that among the things I miss most these days is to meet and exchange with our partners during home matches every 7 to 14 days or so. On the other hand, I feel I have never exchanged so much with our partners, be it over the phone or through Zoom or Teams calls," added Carsten…