Serie A TIM: Juventus, first European club to open a store on Chinese e-commerce platform Dewu

Juventus FC (Serie A TIM) has opened an official store on the Chinese e-commerce application Dewu, and thus becomes "the first European football club to enter the platform," announced the Italian club on 26/03/2021.

"The store will provide an easy and convenient place for Chinese fans to purchase match jerseys and sporting gear, Juventus mono-branded merchandise, as well as exclusive products customised for Chinese fans. Launching its Dewu official store is the first step of the club's e-commerce strategy in China. Juventus will continue launching official online stores on other platforms shortly and creating more collections featuring localised elements," said the club.  

"Juventus' online store is very popular worldwide, and we expect the same reception from the Chinese market, which has such huge potential. The launch of the official online store in China filled the gap in this market and demonstrates the determination of providing the best service and experience to Chinese fans," said Andrea Bano, head of merchandising at Juventus FC.

• "Dewu is a unique, trend-setting online…