Bundesliga: Viessmann (heating systems) extends as a partner of Bayern Munich for Southeast Asia

Viessmann, a German manufacturer of heating, cooling and industrial systems, has extended its role as a regional partner of FC Bayern Munich (Bundesliga) for Southeast Asia from 2020-21, announced the club on 26/03/2021.

The German group has been a partner of Bayern Munich since 2018-19 as part of a partnership planned for mainland China and Hong Kong. "With bringing the Viessmann brand now to South East Asia, we are building on this success story and we are excited to develop joint activities with FC Bayern Munich to convey our company's purpose of creating living spaces for generations to come in this growth region as well," said Thomas Heim, chief of sales and marketing officer at Viessmann.

The German group will continue to benefit from the status of regional partner, the fifth level in Bayern's sponsorship hierarchy. "The cooperation focuses on the sustainable improvement of air quality, considerate use of resources and the promotion of youth. To achieve these shared goals, various activities are planned in the field of youth promotion, corporate social responsibility and within…