Serie A TIM: FC Inter Milan unveils a new visual identity and logo

FC Inter Milan (Serie A TIM) has unveiled a new visual identity that "extols the club's founding values and reinforces its bond with the city of Milan (Lombardy, ITA)" as well as a new logo that will be used from the 2021-22 season, announced the club on 30/03/2021.

"Inter has moved to revamp its visual identity to open up to an audience that is increasingly digital and sensitive to aesthetics, to reach global targets and different age groups, and establish itself as an icon of culture as well as sport. The aim is to make the Inter brand relevant and recognisable beyond its fanbase and to allow a younger and international audience to identify with the values of inclusion, style and innovation that have characterised Inter since its foundation," explained the Milan club.

"The new logo is a modern reinterpretation of the club's historic symbol, in a more streamlined and minimalist guise. While maintaining continuity with the original version, the new symbol is a more suitable fit for the age of entertainment. The focus is on the letters I and M, which have been preserved from Giorgio…